3/19/2024 0 Comments Gestalt principle on similarityAnd because of the figure-ground principle, you can immediately tell that you should focus on the content in the white foreground areas.ĪngelList uses the figure-ground principle in two ways below. The Basecamp homepage has a bunch of graphics, text, forms, and other information. When people use your website or mobile app, one of the first things they do on each screen is to determine which is the figure and which is the ground. Figure/Ground lets us know what we should be focusing on and what we can safely ignore in a composition. This determination will occur quickly and subconsciously in most cases. In the image above, for example, your eye instantly sees a white apple sitting on a black background. They either stand out prominently in the front (the figure) or recede into the back (the ground). The figure-ground principle states that people instinctively perceive objects as either being in the foreground or the background. This isn’t an exhaustive list, but you’ll quickly begin to notice that there’s an overlap between many of the principles and that they all work together fluidly. In this article, we’ll discuss seven Gestalt laws or principles that directly apply to modern design, and share some examples of how they’re used in UI design.
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